Ireland Shows Philippines The Way!

DUBLIN, Ireland (The Adobo Chronicles, Dublin Bureau) – The Philippines’ Department of Tourism has spent the last few weeks defending its P49 million re-branding of the country’s tourism campaign.

The slogan “Love The Philippines” was met with skepticism and criticism because of its unclear message and hard-to-decipher graphics, only to be exacerbated by a promo video that featured tourist destinations other than from the Philippines.

Today, Ireland sent Tourism Secretary Christina Garcia Frasco an autographed copy of its latest tourism poster — no logo, just a plain, simple and heartwarming message: “Fill your heart with Ireland.”

No reaction from Frasco as of press time.

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