MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – The recently-unveiled new tourism slogan, “Love the Philippines” has received many negative reactions from Filipinos. The new branding replaces “It’s More Fun in the Philippines.”

But many, including former National Security Advisor Professor Clarita Carlos, think that the new slogan doesn’t have a “ring” to it. Some say its akin to reviving the Hippie movement of love, peace and drugs in the 1960’s.

With that in mind, Carlos proposed an alternative tourism slogan that is more catchy and in keeping with the modern times: “Philippines, You Rock!”

“Mas malutong” (it’s more crisp), Carlos said of her suggested branding.

We couldn’t agree more!