MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – In general, Filipinos are supportive, or tolerant of LGBTs. Their hairdressers, manicurists, wardrobe designers and even their favorite television hosts belong to this colorful community.

This PRIDE Month, even makers of bibinka, that popular Filipino rice cake traditionally cooked in a terracotta oven lined with banana leaves and topped with cheese and coconut, are joining in the fun!

For the entire month of June, bibinka makers will rename their product “badingka,” a word play on “bading” which means gay, and bibinka.

Even franchise owners of Bibingkinitan, mall shops that sell a tinier version of the favorite delicacy, have also said they will sell their goods as “Badingkinitan.”

Happy Pride y’al!