NEW YORK, New York (The Adobo Chronicles, New York Bureau) – Forget about “Star Wars.” NBC’s ‘Twitter Wars’ made its first season debut last January 2nd. As expected, it went off to a great start with all the sparks expected of this celebrity reality show  where 16 celebrities compete for charity.

Executive producer Donald Trump fired off the first salvo against the show’s lead character Arnold Schwarzenegger by tweeting:

Schwarzenegger tweeted back, saying:

This is just the first episode, with more exciting tweets to come.

Television critics are saying, however, that the Twitter war is just for show — for ratings purposes.

If the show fails, it’s Arnold’s fault.  If it succeeds, Donald gets full credit.  Not much of a war, really.

If you haven’t figured it out by now, we’re talking about “The New Celebrity Apprentice.”