If you were a judge to choose ONE tourism slogan as the best in all of Southeast Asia, which would you choose?

Reply in the comments section.

MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – Philippine Tourism Secretary Christina Frasco, commenting on the promo video fiasco, has said that not a single peso has been paid to DBB and that the contract with the ad agency has been cancelled. Yet, the Department of Tourism continues to use the controversial slogan.

Well, it’s payback time.

Unconfirmed reports reaching The Adobo Chronicles have revealed that DBB is suing DOT for estafa. A DBB spokesperson said that ownership of the slogan remains the the ad agency, precisely because it has not been paid for its work. “This is pure and simple theft of intellectual property,” he said.

Today, DBB will file estafa charges against DOT at an undisclosed local Regional Trial Court. The agency is also seeking a Temporary Restraining Order (TRO) to stop DOT from using the botched campaign slogan.

This is a developing story.

BAGUIO CITY, Philippines (The Adobo Chronicles, Baguio City) – The Department of Tourism (DOT) is boasting of its launch of the hop-on, hop-off bus tours (HOHO) for tourists in Makati and Manila, saying it’s the first of its kind in the Philippines.

But that is farthest from the truth.

Baguio City has launched the HOHO bus tours since 2022 as a response by the local government to traffic woes exacerbated by tourists driving their private vehicles when visiting the Summer Capital of the Philippines.

Our verdict: DOT’s PR stunt on HOHO is misleading!