In a move that left the nation in a state of dairy disbelief, Eden cheese proudly announced its latest celebrity endorser, none other than the renowned social media sensation Claire Eden Contreras, affectionately known as Maharlika. The marketing masterminds behind Eden were quick to highlight the cosmic alignment of their product with Contreras’ surname, creating a cheesy synergy that was too gouda to pass up.

Maharlika, known for her online presence and penchant for glamour, has been dubbed the perfect embodiment of a “cheesemosa” – a term now embraced by the brand in a bold, tongue-in-cheek marketing strategy. With the slogan “Eden: Because life’s too short for bland cheese and boring names,” the company aims to melt the hearts of consumers, while simultaneously tickling their funny bones.

Critics argue that this collaboration is the epitome of a cheesy publicity stunt, but Eden cheese remains unswervingly committed to turning every ordinary day into a feta-stic one with their new celebrity muse.

(Adobo Chronicles’ top an Joe Sef contributed to this report.)