MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – The competition between the red-haired clown and the fat, stupid, happy bee continues unabated.

Today, Jollibee unveiled its new item on the menu — a one-pounder burger with cheese. This trumps McDonald’s double-quarter burger with cheese — for the same price!

Jollibee’s new menu item will debut on September 1, 2023, the start of Christmas season in the Philippines. Singer Jose Mari Chan — the Christmas King — will be making the rounds of Jollibee outlets in Metro Manila to promote the one-pounder.