MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – You expect to pay more for free-range chicken or eggs, so you should, too, with free-range sardines.

Animal rights and political correctness advocates are hailing the brand Rose Bowl for introducing free-range sardines in the market.

The new “gold” canned sardines, which cost more than twice their regular product, are packed in oval-shape cans which, the manufacturer says, allows the processed fish to enjoy a free-range environment. “They’re not as packed as the regular canned sardines,” a Rose Bowl spokesperson told The Adobo Chronicles.

For the same 425 grams, the oval sardines cost P145.95 compared to the regular can at P61.95 at a supermarket near you.

“Packed like sardines” has taken on a new meaning!