QUEZON CITY, Philippines (The Adobo Chronicles, Quezon City Bureau) – ‘Tis the season for name and logo changes, and GMA television is no exception.

Today, GTV which is entirely owned by GMA Network announced it will rebrand itself and henceforth will be called BTV.

The decision came after GTV and GMA were criticized by Filipino TV audiences for allowing the kind of slapstick and offensive comedy that defines its noon-time show, “It’s Showtime.”

The end of the straw came in a recent episode of the show where real-life partners Vice Ganda and Ion Perez were seen provocatively finger-licking some cake icing in front of children. Many saw the act very inappropriate and called the MTRCB (Movie and Television Ratings and Classification Board) to impose sanctions on the show and network.

Unknown to many, “GTV” stands for “Good TV.” The new name, “BTV” will mean “Bad TV.”