“Love The Philippines” Slogan Inspiration

MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – The ad agency responsible for the Philippines’ Department of Tourism new slogan has finally revealed the inspiration for its “Love The Philippines” branding.

DDB said in a statement that the presentation uploaded on social media was meant to be a “mood video to excite internal stakeholders about the campaign.”

DOT was earlier criticized for the use of stock video clips (not of the Philippines). It also turns out that “Love The Philippines” is not an original concept, but a copycat of “Love Cyprus.”

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