
MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – So, not only were stock video slips of other countries used in the Department of Tourism’s new branding for the Philippines, the slogan itself is not original.
Our sources are saying that the Republic of Cyprus has long used the slogan, “Love Cyprus” and is contemplating on suing the DOT for copyright infringement in connection is its use of the “Love The Philippines.”
Ad agency DDB definitely knows how to charge big for copied images and slogans. Smart *sses.