MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – Lolo Kardo can never figure out what “LOL” (Laughing Out Loud) means. Or “LMAO” (Laughing My *ss Off). Or “ICYMI” (In case you missed it). And Meta is very concerned.

Senior citizens comprise a significant portion of Facebook’s current or potential customers, and so it is taking a radical approach to herd them in and to make sure they can navigate the social media platform in a breeze.

Today, Meta CEO Mark Zuckerberg announced the launching of the first ever Facebook for Seniors in the Philippines where it is estimated that senior citizens account for 12% of the country’s total population.

The new senior portal promises to be more user-friendly, less technical and a lot of fun for those aged 60 and above.

Zuckerberg however said that Meta does not discriminate based on age, so anyone — regardless of how old they are — are welcome to switch their FB accounts to the new senior level.

Meta also announced that is partnering with a music production company to adopt a theme song for the new FB portal. The song — a tribute to all senior citizens — is titled “SINYOR: Hindi Lahat Magkakaedad,” and is now available on all digital platforms, YouTube and physical CDs (through JoyofM.com).