TIJUANA, Mexico (The Adobo Chronicles, Tijuana Bureau) – At first, the makers of Corona beer felt frustrated over the fact that they are named after the virus that has caused a pandemic, or was it vice versa — the virus named after their beer?
But the Mexican cerveza’s brilliant marketing experts found a way to turn negatives into positives — no pun intended. They have reinvented their brand and renamed it ‘Corona Beerus,’ which is a play of words on the ‘Coronavirus.’
Speaking with The Adobo Chronicles, the marketing executives said the idea came from no less than Philippine President Rodrigo Duterte who has often referred to the virus as “veerus.”
All’s well that ends well.