BATON ROUGE, Louisiana (The Adobo Chronicles®) – What if they held a beauty pageant and nobody watched it?
Well, that’s exactly what was going to happen to the Miss U.S.A. and Miss Universe pageants after NBC Universal and Univision both severed their relationship with pageant owner Donald Trump. The two networks fired Trump after his disparaging comments about Mexicans when he recently announced his candidacy for president of the United States. Trump called Mexicans “rapists, drug addicts and criminals.”
The Miss U.S.A. pageant is scheduled on July 12, 2015 in Baton Rouge, Louisiana, and neither NBC nor Univision will air it.
Being the shrewd businessman that he is, Trump found a way out of this debacle. He has enlisted Pay-Per-View (PPV) to air the Miss U.S.A. and Miss Universe Pageants. Yes, the same PPV that airs sports events, including the recent Manny Pacquiao-Floyd Mayweather boxing fight.
The Adobo Chronicles® learned that Pay-Per-View, will charge subscribers $100 to watch a live broadcast of the pageant in English and $150 to watch it in Spanish.
Informed sources said that PPV and Trump will share the proceeds of the live broadcast at 50% a piece.
Whoever wins the Miss USA contest will represent the country in the Miss Universe pageant later this year.
The chances of Miss USA winning the Miss Universe crown this year has just increased a hundred fold because all the Spanish-speaking countries have decided not to send a representative to the pageant — countries like Mexico, Brazil, Argentina, Colombia, Puerto Rico and many others. Latin candidates have consistently fared well in the Miss Universe pageant.
The Philippines, who has also been consistently in the top 10 finalists for Miss Universe, is still deciding whether or not to send Miss Philippines Pia Wurtzbach to the pageant.